Patrice McHugh, Managing Director of the Bars to Go Group of Companies

(Kingston, Jamaica) — Patrice McHugh, Managing Director of the Bars To Go Group of Companies was recently selected to appear in a cocktail booklet alongside the world’s leading mixologists.

The book, which is called the ‘Don Julio Luxury Booklet’, will be released in February 2010 and the world’s top mixologists were asked to submit a recipe using Don Julio as the base spirit in addition to fresh ingredients. In addition, the drink is to be accompanied by a ritual. Case in point, the known way to drink tequila is with salt, then sucking on lime.

Wanting to step away from the usual way of drinking tequila, each mixologist’s recipe and ritual is sure to be a hit with tequila fans. Patrice’s Don Julio recipe incorporated the use of fresh tangerine juice, ginger juice, Agave syrup and Don Julio Reposado tequila. The finished product is called the ‘Reposado Lightening’, while her ritual celebrates Jamaica’s achievements and spirit.

The ritual starts by imitating the world’s fastest man, Usain Bolt, by quickly running on spot for 9.58 seconds, after which, do Bolt’s signature ‘lightening pose’. Then quickly drink the Reposado Lightening. After drinking, quickly run on spot for another 9.58 seconds then do the ‘lightening pose’.

It’s going to be an undeniable hit among party-goers, bar-hoppers, college fraternities and more across the world.

Patrice said, “When they contacted me I was in shock but excited. It has been a long journey getting to this point, so for an international brand to recognize your hard work in the field it’s quite exciting but at the same time extremely humbling. Also, with the drink, I wanted people across the world to recognize Jamaica for our achievements, our energetic spirit and associate it with someone who is internationally known for being just as vibrant. So I immediately thought of Usain and his energy. I think it will be a great mix, so to speak, when the book is released in two months and persons start doing the ritual.”

Other international mixologists to be featured in the booklet include: international spirits and cocktail wizard, Gary Regan who is known for his books, “The Bartender’s Bible”, “New Classic Cocktails”, “The Joy Of Mixology”, “The Martini Companion: A Connoisseur’s Guide” and many more, and Dale Degroff, an unparalleled authority and a much sought after expert in the industry and universally acknowledged as the “King Of Cocktails”. His books include: “The Essential Cocktail: The Art of Mixing Perfect Drinks”, “The Bar and Beverage Book”, “The Craft Of Cocktail: Everything You Need To Know To Be A Master” and more.

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ABOUT DON JULIO TEQUILA

Don Juilo Tequila is a celebration of two Mexicos: the past and the exciting future. Tequila Don Julio comes from a tradition of pride in craftsmanship and yet it is also a vital part of a new Mexico. A Mexico in the center of the world stage. As connoisseurs across the world discover a Mexico that is exciting and vibrant, they are discovering a tequila that is the definition of luxury and craftsmanship.

ABOUT DON JULIO, THE MAN

Don Julio González began his journey in the world of tequila in 1942. He soon realized that to create a tequila that stands apart, one must control every aspect of the process, from the cultivation of the agave to the bottling of the final product. He then established his distillery, La Primavera, and spent nearly forty years perfecting the craft that would produce extraordinary tequila with every bottle.

At first, Don Julio only shared his tequila with friends. But soon word spread, and Tequila Don Julio quickly became the most sought after tequila in Mexico. Today, the world is learning what Mexico already knows: that it is passion above all else that makes a great tequila.

Source: Blueprint Publicity and Promotions

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