As the four biggest record companies wait to hear more about a proposed iTunes cloud music service, word comes now that Google has kicked the tires on a start-up specializing in cloud media.

Google has showed interest in possibly acquiring Los Angeles-based Catch Media, a company that intends to help make it simple for consumers to enjoy their digital movies, music, and books across numerous different hardware and service platforms, according to sources with knowledge of the negotiations. It’s unclear whether talks between Google and Catch have gone beyond informal discussions.

If Google did acquire the company, it could help the search giant keep pace with Apple’s expected efforts to take iTunes to cloud computing. Last month, CNET reported that Apple has spoken to the top labels about plans to offer a streaming music service free of charge to consumers. Before agreeing to any new licensing deals, the labels are waiting for Apple to supply more information.

A Google spokesman responded to a request for comment by writing: “While we’re always talking to various people about various things, we don’t comment on rumor or speculation.” A representative from Catch declined to comment.

Catch doesn’t offer or store content. The company wants to be to digital media what Plus, Cirrus, and ATM networks are to the banking industry. Catch has developed a technology that helps hardware companies and service providers register, track, route and clear digital media as it moves across different platforms.

If Catch has its way, consumers will one day access media from different vendors and devices as easily as people withdraw money from any available ATM.

More at CNET

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